As the pioneer & expert of online research in Asia, AIP is dedicated to the continuous quality improvement via various process evolution and technology development.
By leveraging our centralized multi-cultural team's local expertise, AIP firmly carry through the quality assurance in terms of panel, operation, and system 3 aspects to deliver reliable research result for our value clients.

AIP's Panels are unmatched in reliability. A truly successful world class panel goes beyond the prescribed standards by adding value through localization along with application of stringent panel quality control practices and policies.

• Panel Member Recruitment
• Double opt-in
• Exclusive use for market research purposes
• Detailed and extensive profiling
• Recruitment from multiple sources

• Policies for Panel Management
• Actively controlled by a panel management team, headed by a native of the target country to account for local practices and conditions
• Compliance with “ICC/ESOMAR International Code of Marketing and Social Practices” and local industry standards
• Strict and ongoing quality control practices to minimize bad data

AIP's specialist will always proactively give appropriate feedback on the project spec based on the local online population's characteristic and other necessary local insight, to make the survey more realistic and reasonable, as well as good representativeness of the target respondents.

Our multi-lingual experts could also help make sure the translation quality and feedback whether the questionnaire localization is appropriate before project started to enhance the accuracy of the study.

AIP encourages clients to feedback us those respondents' data causing irrational data result/tendency, so that AIP would proactively investigate, discuss and feedback to client AIP's insight/explanation with possible reason behind. Also the list of those respondents recognized of providing inappropriate answers in the survey would be passed to AIP panel team for monitoring. If these same members are repeatedly flagged, they will be invalidated as members of our panel.

With AIP's self-developed, multi-language compatible mailing and panel management system, UNIPASS, we are able to manage the sample deployment in batches/replicates by time zones and geography, as well as select members and send invitations randomly. Also, with the de-duplication mechanism and system multi-language compatibility which allows us to have detailed profiling, we are able to have better panel quality management.