Your Turnkey Solution to Go Online! It's Easy, Fast, Reliable, and Advanced!

When combining AIP's authentic local expertise, AIP's professional online solution and AIP's premium quality online panels throughout Asia and beyond, you have the ultimate turnkey solution for conducting online research in the rapidly expanding Asian market.

By providing AIP with your survey questionnaire, AIP will leverage its local native staff to ensure your questionnaire is correctly localized to meet the unique needs of each Asian market you are targeting. AIP can easily program and host your questionnaire, quickly turning your traditional offline solution into a reliable and advanced online solution.

AIP uses Confirmit application for questionnaire programming and management.

AIP provides products/services on Confirmit, the world's leading software for Market Research (MR) and Enterprise Feedback Management (EFM).

Japan, China, South Korea, Singapore, Hong Kong, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Philippines... and more.

Hybrid:
Authentic local networks throughout Asia to provide not only online, but a mix of offline solutions (in-depth interviews, focus groups, central location testing, telephone interviews, CATI, etc.).

Data Processing:
AIP's local staff ensures the highest quality of open answer coding, open answer translations and tabulations.

Translation Services:
AIP's local staff provides strong native language coverage to ensure double and triple quality check measures. AIP's strong relations with trusted translation houses provide alternative solutions to a variety of global language translations.

Client
A local full-service MR familiar with various offline methodologies

Issue
With internet penetration rates climbing, the internet started to play an important role in impacting consumers' purchasing behavior. One of the client's FMCG End clients would like to try to shift one of the yearly U&A tracking studies from offline to online.

The client conducted this U&A study in previous years by offline methodology and has all the research designed for offline (questionnaire and other material). They were seeking someone to help and consult with on how to migrate from offline to online quickly, smoothly and safely, while utilizing what they currently had on hand without having to start over from scratch.

How AIP helped

Inquiry stage:
After reviewing the original offline spec provided by client, AIP's specialists proactively helped the client discuss with their end client to make necessary modifications on the spec design based on the online population's characteristics, to make the move realistic and reasonable, as well as representative of the target respondents.

After project kick off:
As the questionnaire was designed for offline use, AIP's experienced project managers checked the questionnaire thoughtfully and discussed with client. Suggested changes were presented to better express ways for the various question types (leveraging online survey's strong multi-media capability) as well as other necessary revisions.
It turned out the client did not need to design a completely new questionnaire from scratch, but was able to utilize the existing offline version while also having a more vivid survey design. AIP then helped handle the rest till data delivery. Client received the data in their desired format in a much shorter time frame, as well as a reporting link which allowed client to check the data collecting progress in real time during fieldwork.