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A Flexible and Unique Opportunity to Further Engage with Respondents in Asia
AIP's online qualitative solutions, Online Focus Groups and Online Bulletin Boards, not only complement traditional offline methods, but offer a flexible and unique opportunity to further engage with your target audiences in Asia.
AIP's on the ground local employees provide the local expertise and coordination needed to ensure the quality of each phase of the product test for a successful project. AIP also offers product return services on request.
We offer authentic, on the ground local know-how , with quick project setup, attractive costs (compared to traditional offline methodologies), flexible customization to meet the clients specific needs, and premium quality respondents recruited through our own proprietary online panels.
Online focus groups are conducted in a virtual chat room (an online platform) where participants type their own opinions and see each others comments on screen. The Moderator can directly interact with either all, or a specific respondent. Clients can directly observe the discussion and communicate with the moderator from their own desk during the discussion. Images, such as logos/websites/ads, can also be displayed during the course of the discussion.
Online bulletin boards allow you to post questions and have participants answer/comment over an extended period of time. Compared to online focus groups, less time constraint is imposed on participants, since they are free to login at their own convenience and spend time providing well thought out input. The moderator can post the same question to all participants for discussion, or interact with specific individuals for more in-depth follow up.
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| Pre-screening/Verification Questionnaire Scripting Pre-screening Permission Fieldwork |
Online Focus Groups/ Online Bulletin Boards Fieldwork |
Recall Survey Fieldwork (if needed) |
Moderation Services:
AIP is able to refer highly qualified moderators for each targeted Asia country.
Translation Services:
AIP's local staff provides strong native language coverage to ensure double and triple quality check measures. AIP's strong relations with trusted translation houses provide alternative solutions to a variety of global language translations.
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