Introduction to the GDPR

As a market researcher, advertiser, publisher, or anyone dealing with customer or consumer data, it is vital for you to have a robust compliance regime in place. Although the General Data Protection Regulation (GDPR) may involve you having to make changes to your data processing policies, it also presents an opportunity.

It gives businesses the chance to enhance compliance and demonstrate to their customers that their personal data is in safe hands, especially in at a time when privacy is a key concern. Here are some basic GDPR insights, particularly for those businesses involved in marketing, to help you get to grips with what the GDPR is and how it might impact your business.

Click here to Download the Rakuten AIP guidance on GDPR 

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