News & Topics

Introduction to the GDPR

As a market researcher, advertiser, publisher, or anyone dealing with customer or consumer data, it is vital for you to have a robust compliance regime in place. Although the General Data Protection Regulation (GDPR) may involve you having to make changes to your data processing policies, it also presents an opportunity.

Is an increasing spend on “Flower Watching”
a good sign for the economy in Japan?

Each year during March millions of Japanese flock to various parks to enjoy “Flower Watching” (Hanami) with friends, colleagues or family. The timing is based around the seasonal blooming of the ubiquitous cherry blossoms that turn the landscape into amazing pink and white hues. In this edition of Asia Express, we will look into some of the finer points of this annual event.

Warning about Phishing Emails

Recently we are reported about phishing emails pretending to be from Rakuten AIP. If you receive an email purports to come from Rakuten AIP, you might have been the target of “phishing” (pronounced “fishing,” and also called scamming, carding, or spoofing).

2018 Winter Olympics – Interest in Asia

With the 2018 Pyeongchang Winter Olympic games in full swing we decided to take a look at how the Winter Olympics sits in the Asian psyche.The current games being held in South Korea mark the 3rd time that the Winter Olympics has been held in Asia, and the first time outside of Japan (Sapporo 1972, Nagano 1998). The next Winter games are slated to be held in Beijing in 2022 – making it back to back for Asia – and making Beijing the first city to host both the Summer and Winter Olympics.

Basketball in Asia

Basketball season is in full swing, with teams in the US National Basketball Association (NBA) competing for the coveted place in the playoffs and ultimately the 2018 championship crown. Basketball is not just a US sports though, it has grown worldwide with fans in every corner of the world. Asia is no exception. Read on to find out how popularity of basketball ranks in China, the Philippines, Singapore and Taiwan.

The Future of Driverless Cars in Asia (Part 2)

We continue to see many news surrounding driverless cars. In August, we looked at how driverless cars are perceived by consumers in China, India, Japan, Singapore and the United States. This month we wanted to follow-up by digging further into the reasons “why” consumers are interested vs not interested.

The Future of Driverless Cars in Asia (Part 1)

How would you feel about riding a car that has no driver? At Rakuten AIP, we asked people in China, India, Japan, Singapore as well as the United States on how aware of and interested they are of the idea of fully driverless cars where you don’t have drivers onboard the vehicle.

Sports in Asia – Fan Favorites

What sports are you a fan of? At Rakuten AIP, we asked people in the three most populous Asian countries – China, India and Indonesia (combined nearly two thirds of 4.4 billion people in Asia) – as well as Japan for comparison, on what sports they consider themselves a fan of.

New Logo and FC Barcelona Partnership

As our valued customer and partner, we are certain that you are familiar with the existing AIP logo, and although it has had a few changes through the years it has always represented the very best Asian sample and research know-how available in our industry.

Privacy Setting

To binge or not to binge. Part 1 – binging in Asia

More than ever, subscription video on-demand services like Netflix and Amazon Prime Video are gaining the spotlight with feature film nominations. This edition of Asia Express looks into the at home entertainment situation in the Philippines, Singapore and India.

Romance or Obligation this Valentine’s Day?

Valentine’s Day is recognized internationally as a day that people exchange cards and gifts as a sign of affection. In Japan, as with many facets of Japanese life, Valentine’s day has taken on a local flavor including strict societal expectations.

AIP announces new Tokyo Headquarters

TOKYO, JAPAN – 28 September, 2015: We are excited to inform you that our corporate headquarters has moved to a new location. We ask that you update our contact according to the details below, and we look forward to welcoming you to our new home. For our local office locations, please check the latest information in the office locations section of our website. ■New Corporate Headquarter Address: Rakuten Crimson House 5F, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, JAPAN TEL : 050-5581-1710 FAX : 03-6670-5006 e-mail address: unchanged.